Seven Fundamentals of Good Design

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Vertical Lines provoke a sense of height, evoking feelings of power and courage but at the same time instability.

When vertical and horizontal lines are used together, they create balance and connect us to the structurally reassuring square and rectangle.

Curved lines inspire happiness and create a feeling of movement.


Eye-Catching – Junior Brake created beautiful texture on his chair using a chisel. He reminds the seat’s occupant of the texture on the seat by repeating it on the top of the arm-rest.


Checkered Texture – Hong Hyunsoo uses pattern and texture on this cabinet door. Each square was cut individually at a slight and non-calculated angle. This understated variation is key to creating a sense of movement and energy to the texture without screaming for attention.

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