Seven Fundamentals of Good Design

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Our understanding of what makes pleasing proportion is deeply imprinted in our mind and of all the design elements is the least influenced by one’s cultural experience. Desirable proportion has long been based around ratios we see in nature with an emphasis on the human body. The “golden rectangle,” considered to be divine proportion, has been used since at least the Renaissance period in art and design and has largely influenced our common experience with architecture and design. In fact, we often don’t even see proportion until something is out of proportion.

Time for Geometric Shapes – Neil Moledzki Tribute clock is a reproduction of a clock made by James Krenov. The sweeping curves and the impression we get of the clock weighing down the stand produces an organic and even animated feel to the piece. It should be noted that something that has an organic feel is not the same as having an organic shape. If we break the parts down on the clock, we can see it is made entirely of geometric shapes.

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Sculptural Shape – Meredith Nicole houses an organic shaped sculpture inside of a rectangle cabinet (photo on left). The organic pattern on the back panel and the cathedrals on the door mirror the main focus, which is the sculpture.

Shape or Form
Shape or form is determined by outline and defines an object or space. Two-dimensional form has height and width, whereas three-dimensional form has height, width and depth. There are three basic types of shapes: geometric, organic and abstract.

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