Seven Fundamentals of Good Design

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Contrast
Contrast is created when you have two or more related elements that are different. Contrast can be used to add visual interest, depth and to highlight a dominant element. It is also a way to unite a piece and often bestows energy to a design. If there are too many contrasts or the differences are too severe, there is risk they will not only compete for attention, but may also create unbalance, confuse the viewer and create optical illusions.

To achieve success with contrast, ensure the differences are obvious enough, but without an overpowering presence. Each design element mentioned in this article can be manipulated to create contrast. Each of the images not only relate to the corresponding element but also exhibit contrast.

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Playful Approach – Juan Carlos Fernandez plays with proportion of the squares and rectangles created in the positive and negative space of this box.

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